Sporting Goods

Welcome to Rice Lake, located at Wi, a sporting goods shop that helps athletes and casual movers gear up for every season. From footwear and apparel to equipment for basketball, running, cycling, and outdoor recreation, Rice Lake offers fitting advice, reliable service, and a friendly, neighborhood vibe.

Stop by Rice Lake at Wi for a full-service sporting goods experience, including gear, rentals, and repair services. Whether you need new cleats, a bike tune-up, or a tent for your weekend trip, the team at Rice Lake is ready to help you get moving.