
More Than Just Records: Meet the Pulse of Nivessa
More Than Just Records: Meet the Pulse of Nivessa
![[HERO] More Than Just Records: Meet the Pulse of Nivessa](https://cdn.marblism.com/XDFESkQHsty.webp)
Walk into most record stores and you'll find inventory. Walk into Nivessa and you'll find people, real, music-obsessed humans who live and breathe this stuff.
Yeah, we've got over 100,000 titles. Sure, we're ranked in the Top 25 on Discogs. But here's what really matters: the crew behind the counter isn't just clocking in. They're musicians, DJs, producers, collectors, and audiophiles who turned their passion into their day job. And trust us, it shows.
Let's pull back the curtain and introduce you to the heartbeat of Nivessa.
🎸 Jon: The Guy Who Started It All
Every great record store has an origin story. Ours starts in March 2020, in Jon Hedvat's living room.
While the world shut down, Jon doubled down. He hit estate sales. He scoured record shows. He turned his apartment into a vinyl warehouse until his roommates probably staged an intervention. That tiny 200 square foot space on Pico & Robertson? That was the launchpad.

Jon didn't just want to sell records. He wanted to build a community gathering place. A spot where nostalgia meets discovery. Where your favorite album from high school sits next to something you've never heard of but absolutely need.
His infectious enthusiasm? That's the DNA of everything we do.
🎧 The Specialists Who Keep It Rolling
Here's the thing about working at a record store: you can't fake it. Your customers know their stuff. They'll spot a poser from three aisles away.
Lucky for us, our team is the real deal.
Erick S. brings the hip-hop expertise and the kind of positive energy that turns browsers into regulars. He's the guy connecting dots between customers and their next favorite album, building bridges one conversation at a time.
Zak H. lives for '80s rock and rare finds. He's behind the pricing, running the register, and hunting down gems that make collectors lose their minds. If you've scored an underpriced treasure at Nivessa, Zak probably had a hand in getting it to the floor.
Daniel O. (Dusty Grooves) built our Hollywood location from the ground up. Twenty-plus years of collecting experience means he knows Latin 45s like the back of his hand. The man's a walking encyclopedia of rare pressings and obscure labels.

Nina creates those "I'll never forget this" moments for international visitors. When she's not working the floor, she's managing artists and DJing around LA. She gets it because she lives it.
Audio Andy is our Hollywood location's rock & roll expert and resident music encyclopedia. Fair warning: don't bring him an Eagles record. He's got standards. But he'll absolutely dial in the perfect sound for your listening session.
Manolo performed with Molotov. Yeah, that Molotov. Now he's producing, composing, and bringing genre-spanning passion to everything he touches. Having a musician of his caliber on the team elevates every conversation about sound, production, and what makes a record truly special.
Vicki delivers the creative vision you see across our branding and social media. Every post, every visual, every cohesive element that makes Nivessa look like Nivessa? That's her handiwork.
🤝 More Than Coworkers, We're Family
Here's what happens when you put a bunch of music fanatics under one roof: magic.
We argue about pressings. We debate the merits of obscure B-sides. We create mixtapes for each other. We stay late talking about that rare bootleg that just came in.

This isn't corporate retail. Nobody's following a script. When you ask one of us about a record, you're getting genuine passion, not a sales pitch. You're getting someone who probably stayed up late listening to that exact album last week.
The family vibe isn't manufactured. It's what happens when everyone actually gives a damn about the music and each other.
🎵 The Impact on Your Experience
You know that feeling when you walk into a place and immediately sense whether the staff wants to be there? Yeah, we get it.
At Nivessa, the team's enthusiasm is contagious. Our crew doesn't just point you to a section and disappear. They dig with you. They pull recommendations. They tell you stories about pressings and recording sessions and why this particular copy sounds better than that one.
Because here's the truth: your experience is shaped by the people helping you. The knowledge, the passion, the genuine excitement when you find that grail record you've been hunting, that's not something you can train. It's something you hire for.
Every member brings specialized knowledge, but they also bring something more valuable: the ability to make you feel like you're shopping with a friend who just happens to have impeccable taste.
🌟 Building More Than a Business
When Jon started Nivessa in his living room, he wasn't just building a store. He was creating a home base for musicians and creatives. A place where artists between gigs can talk shop. Where producers find sample material. Where DJs discover forgotten classics.

Our team members are out there in the LA music scene, performing, producing, managing, creating. They bring that world back into the store. They host events. They curate listening sessions. They understand what vinyl means to working musicians because they are working musicians.
That connection runs deep. It's why collectors and casual browsers stand shoulder-to-shoulder in our aisles. It's why international visitors make Nivessa a must-stop destination. It's why the community rallied behind us enough to make us a Top 25 store on Discogs.
💫 The Human Element
In 2026, you can stream anything instantly. You can buy records online without leaving your couch. You can build an entire collection through digital shopping.
But you can't replicate the human connection.
You can't replicate walking in and having Audio Andy pull a deep cut he knows you'll love based on that one conversation you had three weeks ago. You can't replicate Zak getting visibly excited about a rare pressing that just arrived. You can't replicate Nina creating a moment that'll stick with you long after you leave LA.
That's what our team brings. Not just expertise, though we've got that in spades. Not just inventory, though 100,000+ titles doesn't hurt. They bring humanity to an increasingly digital world.
🎶 Come Meet the Crew
Next time you're at Nivessa, don't just shop. Chat up the team. Ask about their favorite albums. Get their take on that reissue you're considering. Let them pull something unexpected from the stacks.
Because yeah, we're a record store. But more importantly? We're people who care deeply about music, community, and making sure you walk out with exactly what you didn't know you needed.
The pulse of Nivessa isn't the inventory or the square footage or even the Discogs ranking.
It's Jon, Erick, Zak, Daniel, Nina, Andy, Manolo, Vicki, and everyone who makes these two locations more than just shops: they're gathering places for people who understand that music matters.
Walk in curious. Walk out happy. And walk out knowing you just met some of the most passionate music people in Los Angeles.




